Privacy Policy


1. Introduction

2 About this Policy

3 Your rights and preferences: We offer choice and control

4 How do we collect your personal data?

5 What personal data do we collect from you?

6 What do we use your personal data for?

7 Sharing of your personal data

8 Data retention and deletion

9 Transfer to other countries

10 Links

11 Data protection

12 Minors

13 Changes to this Privacy Policy

14 How to contact us

1. Introduction

Thank you for choosing Magplus!

With Magplus!, we offer an amazing long-term experience you can enjoy . To achieve an exceptional and personalized experience, we need to know what you like. The safety of your personal data is our priority. We will explain how and why we collect, store, share and use your personal data, as well as showing you the options available to choose when and how you share your personal data.

You will find this information in this Privacy Policy ("Policy").

2. About this Policy

This Policy provides essential information regarding how Magplus! uses your personal data. The Policy applies to all Magplus! and associated services (hereinafter, the "Magplus! Service"). The terms governing the use of the Magplus! Service are defined in our Terms and Conditions of Use (the "Terms and Conditions of Use").

We may develop new services or offer additional services. If these new or additional services modify the way we collect or process your personal data, we will provide you with further information and additional terms or policies. Unless indicated otherwise, these new or additional services shall be subject to this Policy.

The goals of this Policy are:

1. Making sure you understand what personal data we collect about you, why we collect it, and who we share it with;

2. Explaining how we use the personal data you share with us in order to provide you with a great experience when you use the Magplus! Service; and

3. Explaining your rights and options in relation to the personal data we collect and process about you and how we will protect your privacy.

We hope this helps you understand our commitment to protect your privacy. For more information on the terms of this Policy, please visit our Privacy Center at Magplus!.com. For information on how to contact us if you have any questions or concerns, see Article 14 'How to contact us' below. Also, if you do not agree with the content of this Policy, please remember that you decide if you want to use the Magplus! Service.

3. Your rights and preferences: We offer choice and control

You may already be aware that new European Union regulations known as the General Data Protection Regulation (GDPR) grants individuals certain rights related to their personal data. Therefore, we have applied additional access and transparency controls in our Privacy Center and Privacy Settings to help users exercise these rights. According to their availability and except where limited by applicable law, the rights granted to individuals are:

Right of access: the right to be informed and to request access to the personal data about you that we process;

Right of rectification: the right to request that we correct or update your personal data, when they are inaccurate or incomplete;

Right to deletion: the right to request that your personal data be deleted;

Right to restrict: the right to request that we temporarily or permanently stop the processing of all or some of your personal data;

Right to object:

the right to object to the processing of your personal data at any time, on grounds related to your particular situation;

the right to object to your personal data being processed for direct marketing purposes;

Right to data portability: the right to request a digital copy of your personal data and the right to transmit such data for use in a third-party service; and

Right not to be subject to automated decision making: the right not to be subject to decisions that are based solely on automated decision-making, which includes the creation of profiles, when the decision may have a legal effect on you or produce a similar important effect.

In order to allow you to exercise these rights easily and register your preferences as to how Magplus! uses your personal data, we will provide access to the following adjustments through the Account Settings page:

Privacy settings: It allows you to control some of the categories of personal data that we process about you, to access your personal data through the "Download my data" button, and includes a link to the Privacy Center in Magplus!. com, where you can find more information about how Magplus! uses your personal data and what your rights are; and,

Notifications settings: it allows you to select the communications you receive from Magplus!, manage your publicly available personal data and establish your preferences for shared use.

The Privacy Center allows you to control the way in which Magplus! processes your personal data. It provides information about what happens if you set your settings on the Account Settings page and how to stop receiving certain messages from Magplus! If you receive electronic marketing messages based on your consent or in any other way allowed by the applicable law, you can, at any time, respectively withdraw said consent or declare your objection ("opt-out") at no cost. The electronic marketing messages you receive from Magplus! (for example, those sent via e-mail) will also include a mechanism to stop receiving messages within the message itself (for example, a subscription cancellation link in the e-mails sent).

For more information on the rights of the GDPR described above and about the controls we offer to all Magplus! users, see the "Your rights" section of the Privacy Center. If you have any questions about your privacy, your rights, or how to exercise them, contact our data protection manager through the "Contact us" form in the Privacy Center. We will respond to your application within a reasonable period of time, prior verification of your identity. If you are not satisfied with the way we are using your personal data, you can also contact and file an appeal before the Swedish Data Protection Authority (Datainspektionen) or your local data protection authority.

4. How do we collect your personal data?

We collect your personal data in the following ways:

1. When signing up in the Magplus service!: When you sign up in the Magplus! service, we collect certain personal data, such as your e-mail, date of birth, sex and country, so that you can use the Magplus! service.

2. When using the Magplus! service: When you use the Magplus! service, we collect personal data regarding its use, such as the songs you have listened to and the playlists you have created.

3. Through personal data that allows us to provide additional features: occasionally, you can also provide additional personal data or give us your permission to collect them, so that we can provide, for example, more features. As explained below (see Voluntary Musical Data), we do not collect pictures, the exact location of mobile devices, voice data or contacts in your device without prior consent. You shall change your mind and withdraw your consent at any time.

4. Through third parties: We will receive personal data about you and your third party activity, including advertisers and partners with whom we work to provide the Magplus! service (see article 7 ‘Shared use of your personal data’ below). We will only use these personal data with your prior consent to third parties or Magplus! so that the shared use of data is carried out or, in the event that Magplus! has a legitimate interest to use personal data, to be able to provide the Magplus! service.

We use anonymous and additional information for various purposes including testing our computer systems, research, data analysis, creation of marketing and promotion models, improve the Magplus! service and develop new features within the Magplus! service.

5. What personal data do we collect from you?

In the charts below you can find the categories of your personal data that we collect and use:

Personal data collected when you sign up in the Magplus! service

Personal data categories

Category description

Accounts sign-up data

These are the personal data that you provide or we collect to allow you to sign up and use the Magplus! service. Your e-mail address, date of birth, sex, ZIP code and country are included.

We need some of the personal data to create your account. In addition, you can provide us with some additional personal data in order to customize your account even more.

The exact personal data that we will collect depends on the type of Magplus! service plan and whether or not you want to use a third -party service (as defined in the Terms and Conditions of Use such as Facebook) to sign up and use the Magplus! service. If you use a third -party service to create an account, we will receive your personal data through said third party service, only with your prior consent to the service of third parties sharing your personal data with us.

Personal data collected when you use the Magplus! service

Personal data categories

Category description

Use data of Magplus! Service

These are the personal data we collect when you use the Magplus! service, and they may include:

Information about your kind of Magplus! Service plan.

Information about your interactions with the Magplus! service, including the date and time of any request you make, the songs you have listened to, the playlists you created, the videos you have watched and your interactions with other Magplus! users. This can also include details about the use of third -party applications and the advertising they receive. <

Technical data that may include URL information, cookies data, your IP address, the kinds of devices you use to access or connect to the Magplus! service, ID of unique devices, device attributes, type of network connection (for example, Wi-Fi, 3G LTE, Bluetooth) and the supplier, the performance of the device and the network, the kind of browser, the language, the information that allows the management of digital rights, the operating system and the Magplus! app version.

Mobile sensor data generated by movement or orientation (for example, accelerometer or gyroscope) necessary to provide specific features of the Magplus! service.

Personal data collected with your permission that allow us to provide additional features

Personal data categories

Category description

Voluntary mobile data

In addition to the mobile data we collect to provide the Magplus! service (previously mentioned), you can also give us your consent to collect personal data from your mobile device to access features that will improve your experience with the Magplus! service.

We will not access any of the personal data mentioned below without your prior consent:

Your pictures: If you give us permission to access your pictures or camera, we will only access the images that you specifically select to share with us, as well as the metadata related to those images, such as the type of file and the size of the picture. We will neither explore nor import your photo library or your camera reel. The exact location of your mobile device: if you give us permission to access your exact location, we will be able to access your GPS or Bluetooth to offer the feature of location of the Magplus! service. Note that this does not include your IP address. We use your IP address to determine the non-exact location, for example, the country in which you are, to comply with our license agreements;

Your voice data: If you give us this permission, we can access the voice commands captured through the microphone of your device to allow you to interact with the voice feature of the Magplus! service. Keep in mind that you can deactivate the microphone feature at any time;

Your contacts: If you give us permission to access your contacts, we can access the individual contacts stored on the device to help you find friends who use Magplus!

Payment data

We can collect these personal data if sign up in a test version, purchase any of our payment subscriptions (as defined in Terms and Conditions of Use) or make other purchases through the Magplus! service. The exact personal data will vary depending on the payment method (for example, directly through your mobile provider or an invoice) but may include information such as:


Date of birth;

Type of credit or debit card, expiration date and certain digits of your card number;

ZIP Code;

Mobile phone number;

Details of your transaction history;

If you decide to pay with an invoice, we will provide your personal data to our payment processors to carry out a credit verification and send you the invoices.

Survey, contests and giveaways data

These personal data are used to allow you to sign up and participate in these types of promotions. The exact personal data will vary depending on the promotion.

Marketing data

This personal information is used to allow Magplus! and our service partners/suppliers to send you marketing communications:

Through e-mail,

When using the Magplus! service! and/or

Directly from the third-party.

You can get more information about the personal data collected and the controls regarding marketing communications that you receive through the Privacy Center in Magplus!.com.

6. Why do we use your personal data?

When you use or interact with the Magplus! service, we use different technologies to process your personal data for several reasons. The following chart shows the reasons why we process your personal data, the associated legal grounds on which we legally depend and that allow us to process yourpersonal data, and the categories of personal data (identified in article 5 "What personal data do we collect from you? ") used for these purposes:

Description of why Magplus! processes your personal data ("purpose of processing")

Legal grounds for processing

Personal data categories used by Magplus! for processing

Provide, customize and improve your experience with the Magplus! service and other services and products provided by Magplus!, for example, providing personalized, custom or localized content, recommendations, features and advertising within or outside the Magplus! service (included for third -party products and services).

Execution of a contract

Legitimate interests

Accounts sign-up data

Service use data

Understand how to access and use the Magplus! service to ensure the technical feature of the Magplus! service, develop new products and services, and analyze your use of the Magplus! service, including your interaction with the apps, advertising, products and services available, linked or offered through the Magplus! service.

Execution of a contract

Legitimate interests

Accounts sign-up data

Service use data

Get in touch with you for reasons related to the Magplus! service.

Execution of a contract

Legitimate interests

Accounts sign-up data

Service use data

Process your payment to prevent or detect fraud, including fraudulent payments and fraudulent use of the Magplus! service.

Execution of a contract

Compliance with legal obligations

Legitimate interests

Payment information

Communicate with you, either directly or through one of our partners, regarding:



participation in surveys, contests, giveaways,


through e-mail messages, notifications or other messages, according to the permits that you may have informed us about (e.g., through the Account Setting page).


Survey, contests and giveaways data

Marketing data

Offer features, information, advertising or any other content, based on your specific location.


Voluntary mobile data

If you need more information about the balance test than Magplus! has carried out to justify that it depends on the legal basis of legitimate interest under the GDPR, see article 14 'How to contact us’.

7. Shared use of your personal data

We have shown you the different categories of recipients of the personal data collected or generated through the use of the Magplus! service.

Publicly available information

The following personal data will always be publicly available in the Magplus! Service: Your name and/or username, your profile picture, your followers and which accounts you follow in the Magplus! service, recently heard artists and your public playlists.

Personal data you can choose to share

The following personal data will only be shared with the categories of recipients indicated in the following chart if you:

Decide to use a specific feature of the Magplus! Service when sharing specific personal data is needed for the correct use of said feature, or

Grant us your permission to share personal data, for example, selecting the appropriate setting in the Magplus! Service.

Recipients categories

Reason to share

Third party applications that connect to your Magplus! account

If you connect your Magplus! to a third-party application, such as social media, audio, television, or automotive platforms, Magplus! may share your service usage data so that you can connect to your Magplus! account.

Third-party application that you use to sign into Magplus!

If you sign in to a third party application using your Magplus! account credentials, that third party application may have access to certain service usage data, such as your playlists, saved content, and activities.

You will receive a notification before connecting to the third party application to let you know what personal data will be shared with or accessible by the third party application.

Support Community

By registering for a Magplus! support account in the Magplus! Support Community, you will be asked to create a specific Magplus! support Community username. This will be publicly available to anyone accessing the Magplus! Support Community, along with any questions or comments you post.

Your Magplus! followers

It may also happen that you want to share certain service usage data, especially information about the use of Magplus! with other users, known as "Your Magplus! followers".

For example, when you create playlists, you may want to make them visible to other users of the Magplus! Service, but you can also make them private at any time.

Artists and record labels

You can ask us to share personal data (such as your e-mail address) with artists or record labels, or other partners who wish to send you news or promotional offers directly, but you can also revoke this consent at any time.

Learn more about how to manage notifications, publicly available information, and what you share with others in Article 3 "Your Rights and Preferences: We Provide Options and Control" of this Privacy Policy and in the Privacy Center.

Data we can share

Recipients categories

Reasons to share

Service providers and others

We use technical service providers who take care of the technical infrastructure we need to provide the Magplus! Service, in particular the providers who host, store, manage and maintain the Magplus! Application, its content and the data we process.

We use technical service providers to help us communicate with you, as described in Article 6 (Article 6) of this Policy.

We use marketing and advertising partners to display more personalized content, or to help us understand your use of the Magplus! Service and thus provide you a better service. We may also share personal data with certain marketing and advertising partners to send you promotional communications about Magplus!

Magplus! partners

If you access the Magplus! Service through an offer you received or purchased from third parties, such as your mobile network provider, we share personal data with third parties about your use of the Magplus! Service, such as whether and to what extent you have used the offer, activated a Magplus! account, or have actively used the Magplus! Service.

Depending on how you sign up in the Magplus! Service (for example, through a third party service or mobile provider), we will share your Magplus! user or other account sign-up data needed to activate your account.

We may also share your personal data in a pseudonymised format with our music industry partners to help them understand how the content they license us to performs and to enable you to stream content through the Magplus! Service.

Similarly, we share your personal data in a pseudonymised format with marketing partners who help us with promotional activities, and with advertisers who allow us to offer a free service.

Academic researchers

We will share your personal data for activities such as statistical analysis and academic study, but only in a pseudonymized format.

Other companies of the Magplus! group

We will share your personal data with other companies of the Magplus! Group to carry out our daily business operations and to enable us to maintain and provide the Magplus! Service.

Law enforcement and data protection authorities

We will share your personal data when we believe it is necessary in good faith to do so, to comply with a legal obligation under applicable law, or to answer to a valid legal process, such as a search warrant, court order, or subpoena.

We may also share your personal data in good faith when we believe it is necessary for our own interest or the legitimate interest of third parties related to national security, law enforcement, lawsuits, criminal investigation, safety protection of any person, or to prevent death or imminent bodily harm, provided that we consider that such interest is not overridden by your interests or the fundamental rights and freedoms that the protection of your personal data requires.

Buyers of our business

We will share your personal data in cases where we sell or negotiate to sell our business to a buyer or prospective buyer.

In this case, Magplus! will continue to guarantee the confidentiality of your personal data and will notify you in advance that your personal data is transferred to the buyer or is subject to a different Privacy Policy.

8. Data retention and deletion

We retain your personal data only for as long as necessary to provide you with the Magplus! Service. and for legitimate and essential business purposes, such as maintaining the performance of the Magplus! Service, making data-driven business decisions about new features and offers, complying with our legal obligations, and resolving disputes. We retain some of your personal data for as long as you are a user of the Magplus! Service. For example, your playlists, your song library, and your account information.

Upon your request, we may delete or anonymize your personal data so that you are not identifiable, unless we are legally able or required to retain certain personal data, including the following cases:

If there is an unresolved issue related to your account, such as an outstanding credit on your account or an unresolved claim or dispute, we will retain the necessary personal data until the issue is solved;

Where we are required to retain personal data to comply with our legal, tax, accounting and auditing obligations, we will retain the necessary personal data for the period required by applicable law; and/or

Where necessary for our legitimate business interests, such as preventing fraud or maintaining the security of our users.

9. Transfer to other countries

Magplus! shares your personal data worldwide with other companies in the Magplus! in order to carry out the activities specified in this Policy, including the companies of the Magplus Group! from the following countries: Germany, Australia, Austria, Belgium, Brazil, Canada, Denmark, Spain, United States, Finland, France, Hong Kong, Italy, Japan, Luxembourg, Mexico, The Netherlands, Poland, United Kingdom, Singapore, Sweden, Switzerland, Taiwan and Turkey. Magplus! may also subcontract the processing or sharing of your personal data with third parties located in countries other than your home country. Your personal data may be subject to privacy laws different from those in your country of residence.

Personal data collected within the European Union and Switzerland, for example, may be transferred to and processed by third parties located in a country outside of the EU and Switzerland. In such cases, Magplus! will guarantee that the transfer of your personal data is carried out in accordance with the applicable privacy laws and, in particular, that the necessary contractual, technical and organizational measures are applied, such as the standard contractual clauses approved by the European Commission.

For more detailed information about the security measures we use to protect your personal data, please see Article 11 "Protecting your personal data" of this Policy.

10. Links

We may display third party advertisements and other contents linked to third party websites. We cannot control or be liable for the privacy practices and content of third parties. If you click on a third party advertisement or link, please understand that you are leaving the Magplus! Service and any personal data you provide will not be covered by this Policy. Please read their privacy policies to find out how they may collect and process your personal data.

11. Protection of your personal data

We are committed to protecting the personal data of our users, by enforcing appropriate technical and organizational measures to help protect the security of your personal data. However, keep in mind that no system is completely secure. We have enforced several policies including pseudonymization, encryption, access and retention policies to protect usersagainst unauthorized access and unnecessary retention of personal data on our systems.

The password protects your user account, so we recommend that you use a unique and strong one, restrict the access to your computer and browser, and log out after using the Magplus! Service.

12. Children

The Magplus! Service is not intended for children under the age of 13. However, in some countries, a stricter age limit may apply under local law. See our Terms and Conditions of Use for more details.

We do not knowingly collect personal data from children under the age of 13 or below the applicable age limit (the "Age Limit"). If you are under the age limit, do not use the Magplus! Service nor provide us with any personal data.

If you are the parent of a child under the age limit and you are aware that your child has provided personal data to Magplus!, please contact us using the "Contact Us" form in the Privacy Center and you may request to exercise your applicable rights detailed in Article 3, 'Your Rights and Preferences: We Provide Choice and Control' of this Policy.

If we discover that we have collected the personal data of a child under the age of 13, we will take reasonable measures to delete such personal data. This may require the deletion of the child’s Magplus! account.

13. Changes to this Privacy Policy

Occasionally, we may modify this Policy.

If we make material changes to this Policy, we will notice you as appropriate, for example, by displaying a prominent notice within the Magplus! Service or by sending you an e-mail. We may notify you in advance.

Therefore, be sure to read any notice carefully.

If you want to know more about this Policy and how you use Magplus! your personal data, visit the Privacy Center at for more information.